Arts Entrepreneurship: How to Craft Your Creative Business Model
In today’s fast-paced and ever-changing world, artists are increasingly at the intersection of creativity and commerce. The traditional concept of hungry artists is being replaced by generations of creatives eager to fuel their creative careers with entrepreneurial expertise.
In this book, you will discover resources and tools that focus on vital aspects of the entrepreneurial journey in the arts – building creative Business Models.
You will learn how to:
- Identify your target customers
- Define and develop your artistic value proposition
- Gain insights into building customer relationships and connecting through channels
- Determine your revenue streams and manage expenses
- Profile key relationships, activities and resources
- Craft a strategic business plan to sustain your arts career